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Our Privacy Policy

Last Updated: Nov 4, 2024

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We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data
  • Physical and Audio Data, including physical characteristics or descriptions, photos, and video recordings
  • Protected Classifications and Other Personal Characteristics, including age and sex, gender, or gender identity
  • Consumer Communications, including direct communications with your consumers
  • Inferences from Other Data, including inferences created from other personal information collected
  • Custom Data, including skin Quiz Survey Responses

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Retail Partners.

The categories of information we may collect include:

Retail Partners

  • Personal Identifiers, including Name, Email address, Postal address, and Telephone number

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location dataWe delete or anonymize data concerning your use of our website within 7 years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Credit or debit card number, General location dataWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Online Identifiers, Internet Activity, Purchases, General location data, Direct communications with your consumersWe keep customer feedback and correspondence with our customer service for up to 7 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Physical characteristics or descriptions, Photos, Age, Sex, gender, or gender identity, Direct communications with your consumers, Inferences created from other personal information collected, Skin Quiz Survey ResponsesWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Online Identifiers, Internet Activity, Purchases, Photos, Video recordings, Age, Direct communications with your consumersWe retain review, survey, and feedback data for up to 7 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations.
Data we collect for security purposes, including Name, Email address, Online Identifiers, Internet ActivityWe retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Improving our Products & Services
  • Internal Business Operations
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Preventing Fraud
  • Processing Payments
  • Providing Customer Support
  • Providing Cybersecurity
  • Sending Promotional Communications
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersAd Networks, Business Operations Tool, Cloud Computing & Storage Providers, Customer Support Tools, Cybersecurity Providers, Data Analytics Providers, Governance, Risk & Compliance Software, Sales & Marketing Tools, and Website Operations ToolCommerce Software Tools, Data Analytics Providers, Payment Processors, Shipping Services, and Website Operations Tool
Internet ActivityAd Networks, Cybersecurity Providers, Data Analytics Providers, Fraud Prevention Tools, IT Infrastructure Services, and Sales & Marketing ToolsCommerce Software Tools, Data Analytics Providers, Data Brokers, and Website Operations Tool
Commercial InformationAd Networks, Business Operations Tool, Cloud Computing & Storage Providers, Customer Support Tools, Data Analytics Providers, and Sales & Marketing ToolsCommerce Software Tools, Data Brokers, Payment Processors, and Website Operations Tool
Financial InformationBusiness Operations Tool and Sales & Marketing ToolsCommerce Software Tools and Website Operations Tool
Location InformationBusiness Operations Tool, Data Analytics Providers, and Fraud Prevention ToolsCommerce Software Tools and Website Operations Tool
Physical and Audio DataNoneSales & Marketing Tools
Protected Classifications and Other Personal CharacteristicsCustomer Support Tools and Sales & Marketing ToolsNone
Consumer CommunicationsAd Networks, Business Operations Tool, Customer Support Tools, and Sales & Marketing ToolsWebsite Operations Tool
Custom DataSales & Marketing ToolsNone

This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.

Collection and Disclosure of Personal Data

The personal data we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third party controllers for business purposes:Global-E, UPS, USPS, PayPal - Pay with PayPal, Venmo, Pay Later, Shopify, Microsoft Clarity, Octane AI, Stamped, Blotout. To understand how these parties handle your data, please refer to their respectiveprivacy policies.

Cookie Notice

We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.

Cookie NameProviderDuration
__blockify::analyzerBlockifySession
__cf_bmCloudflare31 Mins
__cf_bmCloudflare31 Mins
__cf_bmCloudflare30 Mins
__cf_bmCloudflare30 Mins
__cf_bmCloudflare31 Mins
__cflbCloudflare1 Day
__cflbCloudflare1 Day
_cmp_aShopify1 Day
_cmp_aShopify1 Day
_gbsessSession
_ju_pn1 Day
_tracking_consentShopify1 Year
_tracking_consentShopify1 Year
AWSALBCORSDisco7 Days
cartShopify14 Days
cartShopify1 Month 1 Day
cart_currencyShopify14 Days
cart_currencyShopify14 Days
cart_sigShopify14 Days
cart_sigShopify1 Month 1 Day
cart_tsShopify14 Days
cart_tsShopify1 Month 1 Day
discount_codeFirst PartySession
em_cookie_ts1 Year 1 Month 4 Days
em_migration1 Year 1 Month 4 Days
em_nav_idSession
ig-vars1 Year
keep_aliveShopify31 Mins
keep_aliveShopify31 Mins
localizationShopify1 Year
localizationShopify1 Year
polaris_consent_settingsTrueVault25 Days
secure_customer_sigShopify1 Year
secure_customer_sigShopify1 Year
shopify_pay_redirectShopify1 Day
us_privacyTrueVault30 Days
Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Cookie NameProviderDuration
__attentive_cco59 Years 14 Days
__attentive_dv1 Day
__attentive_pv1 Day
__blockify::analyzerBlockifySession
_ccpx_u1 Year
_ccpx_u1 Year
_conv_s20 Mins
_conv_v5 Months 30 Days
_dd_sSocial Snowball16 Mins
_gaGoogle Analytics1 Year 1 Month 4 Days
_gaGoogle Analytics1 Year 1 Month 5 Days
_ga_VQQRW9QMYSGoogle Analytics1 Year 1 Month 4 Days
_ga_VQQRW9QMYSGoogle Analytics1 Year 1 Month 5 Days
_gatGoogle Analytics1 Min
_gbpuidSession
_gbpuidSession
_gbsessSession
_gbsessSession
_gbtest1 Min
_gidGoogle Analytics1 Day
_gidGoogle Analytics1 Day
_heatIdvUpdated_4371 Day
_heatVid_4371 Day
_ju_dc1 Year
_ju_dm1 Day
_landing_pageShopify14 Days
_landing_pageShopify14 Days
_li_ss30 Days
_nb_sp_cookie1 Year
_nb_sp_id.0d391 Year 1 Month 4 Days
_nb_sp_ses.0d3930 Mins
_orig_referrerShopify14 Days
_orig_referrerShopify14 Days
_pk_hsr.437.0d39First Party30 Mins
_pk_id.-1.2b5cFirst Party1 Year 28 Days
_pk_id.437.0d39First Party1 Day
_pk_id.437.0d39First Party1 Year 28 Days
_pk_id.437.2b5cFirst Party2 Days
_pk_ref.-1.2b5cFirst Party5 Months 30 Days
_pk_ses.-1.2b5cFirst Party31 Mins
_pk_ses.437.0d39First Party31 Mins
_shopify_sShopify31 Mins
_shopify_sShopify31 Mins
_shopify_sa_pShopify1 Day
_shopify_sa_tShopify1 Day
_shopify_yShopify1 Year
_shopify_yShopify1 Year
_sp_id.556d1 Year 1 Month 4 Days
_sp_id.7e78First Party1 Year 1 Month 4 Days
_sp_ses.556d30 Mins
_sp_ses.7e78First Party31 Mins
cBeeswax1 Year
CLIDMicrosoft Clarity1 Year
em_device_id1 Year 1 Month 4 Days
em_session_idSession
ig-fv1 Year
ig-id1 Year
ig-location1 Hour
ig-pv1 Year
MRMicrosoft Clarity7 Days
mr_vidMicrosoft Clarity1 Day
mr_vidMicrosoft Clarity1 Day
spPostPilot1 Year
tag_sessionFirst Party31 Mins
tag_user_idFirst Party1 Year 1 Month 5 Days
tolstoy-anonymousIdTolstoy1 Year
tuidShopify1 Year
wi_ga_client_idFirst PartySession
Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Cookie NameProviderDuration
_conv_s20 Mins
_conv_v5 Months 30 Days
_gbpuidSession
_gbpuidSession
_gbsessSession
_gbsessSession
_gbtest1 Min
_ju_dn30 Days
_ju_v1 Day
AWSALBCORSDisco7 Days
ig-location1 Hour
Advertising Cookies

These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.

Cookie NameProviderDuration
__attentive_cco59 Years 14 Days
__attentive_id59 Years 14 Days
__attentive_ss_referrer1 Day
__kla_idKlaviyo2 Years
_attn_9 Years 26 Days
_ccpx_u1 Year
_dd_sSocial Snowball16 Mins
_fbpMeta Ad Network2 Months 29 Days
_fbpMeta Ad Network2 Months 29 Days
_gcl_auGoogle Ads2 Months 29 Days
_ju_v1 Day
_lc2_fpi1 Year 1 Month 5 Days
_lc2_fpi_meta2 Years
_li_dcdm_cSession
_li_ss30 Days
_pin_unauthPinterest Ads1 Year
_pinterest_ct_uaPinterest Ads1 Year
_sp_id.7e78First Party1 Year 1 Month 4 Days
_sp_ses.7e78First Party31 Mins
_tt_enable_cookieTiktok Ads1 Year 25 Days
_tt_enable_cookieTiktok Ads1 Year 25 Days
_ttpTiktok Ads1 Year 25 Days
_ttpTiktok Ads1 Year 25 Days
_ttpTiktok Ads1 Year 25 Days
_uetsidMicrosoft Ads1 Day
_uetvidMicrosoft Ads1 Year 25 Days
ANONCHKMicrosoft Clarity11 Mins
audit1 Year
AWSALBCORSDisco7 Days
bitoBeeswax1 Year 30 Days
bitoIsSecureBeeswax1 Year 30 Days
cBeeswax1 Year
dicbo_id5 Mins
FPCFirst Party7 Days
FPCFirst Party7 Days
IDEGoogle Ads1 Year 1 Month 5 Days
khaos1 Year
lidid1 Year 1 Month 5 Days
MRMicrosoft Ads7 Days
MRMicrosoft Ads7 Days
MUIDMicrosoft Ads1 Year 25 Days
MUIDMicrosoft Clarity1 Year 25 Days
receive-cookie-deprecation1 Year
receive-cookie-deprecationGoogle AdsSession
ss_session_uidFirst Party1 Day
ss_visitor_uidFirst Party1 Year
t_gid1 Year
t_pt_gid1 Year
taboola_session_idSession
TDCPM1 Year
TDID1 Year
test_cookieGoogle Ads15 Mins

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

  • Complying with legal obligations
  • Fulfilling contracts
  • Consent
  • Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Internal Business Operations, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Sending Promotional Communications, Providing Cybersecurity, Tracking Purchases & Customer Data, and Conducting Surveys.

International Data Transfers

We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner's Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC) on the basis of the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. You may read more about international data transfer mechanisms at the following links:

Privacy Rights

Individuals in the EEA/UK/CH have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.

Right to object. You have the right to object to our use of data about you.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, the Federal Data Protection and InformationCommissioner’s website at https://www.edoeb.admin.ch/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

Solawave

oc.evawalos@ycavirp